Melynda Smith

A BUSINESS + MARKETING BLOG FOR DOULAS, MIDWIVES + BIRTH PROS

How To Create (Fun!) Passive Income with Affiliate Marketing

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Melynda

Former Birth Doula + HypnoBirthing Instructor turned Business Strategist, Marketing Mad Scientist + Sales Funnel Pro. CEO superpowers, activate!

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Sacred Systems

A course for New Earth Doulas who want a restorative, abundant, spacious life and business... that supports their nervous system and their family.

Affiliate marketing can be such a fun and EASY way for you to create passive income and fabulous financial freedom! What could be better than getting paid to talk about products you already love, use and trust?! Heck yes! In this blog post, I’m going to:

  • Explain exactly what affiliate marketing is
  • Guide you on selecting the right affiliate programs for your niche
  • Share best practices for getting started
  • And tell you my top 8 tips for maximizing your earnings.

What is Affiliate Marketing?

At its core, affiliate marketing is a performance-based strategy where you promote other companies’ products or services and earn a commission for every sale made through your referral. It’s a win-win scenario: the businesses you love and trust gain more customers, and you earn a commission for driving sales. Rad! 

Honestly, I find affiliate marketing super fun. Last year I fell in love with a mushroom-based coffee called EveryDay Dose and I had so much fun talking about it via Facebook Live and making some cashola was a nice added bonus. I basically just did a live video in my kitchen showing my audience how I prepare it in the morning!

3 Tips for Getting Started With Affiliate Marketing

1. Relevance is Key

Your first and most important step is to select affiliate programs that actually suit your target market/niche/audience. Your recommendations will carry more weight and you’ll make more money if the products you promote are highly relevant to your audience’s needs and interests. 

A few examples:

  • Because I’m a business coach, the companies I’m an affiliate for sell tech tools and apps and help entrepreneurs grow their businesses in some way. Since my entrepreneur customer base is also spiritual millennial women, I’m an affiliate for wellness, health, and beauty companies, too. 
  • My friend Nysha is a Fertility Doula and Womb Wellness Coach and the companies she’s an affiliate for sell menstrual products like organic pads, moon cups, and period panties. 
  • My client Jill is a Birth Doula who caters to home birthing families so she’s an affiliate for a company that sells birth pools.
  • My friend Tara is a yoga instructor and is an affiliate for companies that sell yoga mats and yoga clothes. 
  • Liz is an IBCLC and she’s an affiliate for a company that sells nursing bras and breastfeeding accessories. 

2. Quality Matters

Opt for reputable companies with high-quality products or services. Your credibility as an affiliate marketer is on the line, so promote items you genuinely believe in. Personally, I only promote products I love, use and trust. And honestly, it’s WAY easier to promote products that you love!! It’s hard to sell something you’re unfamiliar with or don’t believe in. 

3. Commission Structures

Compare commission rates and payment structures. Some programs offer one-time payouts, while others provide recurring commissions for subscription-based services, ensuring a steady stream of passive income. 

Affiliate Marketing: Best Practices

1. Create Expert, Longform Content

Establish trust and demonstrate your expertise with helpful content. For example, if want to promote your affiliate link for a birth pool company, write a high-quality expert blog on the benefits of water birth and share your link within the body of the blog. This is way better than just simply sharing the link on social media without context. In addition, a blog will help boost your Google search ranking and drive more traffic to your website than a special media post will! 

2. Quality Over Quantity

Focus on promoting a few high-quality products rather than overwhelming your audience with numerous options. This allows you to concentrate your efforts and provide in-depth recommendations.

3. Disclose Your Affiliate Relationship

Always disclose your affiliate relationship transparently. Honesty builds trust, and your audience will appreciate your openness.

Top 8 Tips for Making Money as an Affiliate Marketer

1. Understand Your Audience

Know your audience’s needs, preferences, and pain points to tailor your promotions effectively. My audience LOVES marketing tools and apps that help them with content creation, so I focus a lot of my affiliate efforts on those kinds of things. 

2. Test and Iterate

Experiment with different promotional techniques, products, and strategies. Analyze the results and optimize your approach based on what works best. I’ve personally found that my affiliate links promoting health, wellness and beauty products perform the best on Pinterest, and that the tech tools and apps I promote do best when shared via blog.  

3. Create Engaging Content

Produce valuable and engaging content, such as blog posts, videos, and reviews, to captivate your audience and drive conversions. 

4. Optimize for Conversions

Use compelling calls-to-action, attractive visuals, and persuasive copy to encourage clicks and conversions.

5. Utilize Multiple Platforms

Diversify your promotional channels, including social media, email marketing, and your website, to reach a broader audience.

6. Track Your Performance

Monitor your campaigns’ performance using analytics tools. Understand what works and refine your strategies accordingly.

7. Build an Email List

Email marketing is a powerful tool for affiliate marketers. Build an email list and nurture your subscribers with valuable content and offers.

8. Patience is Key

Rome wasn’t built in a day, and neither is a successful affiliate marketing venture. Be patient, persistent, and consistent in your efforts.

Conclusion

Affiliate marketing isn’t just a revenue stream; it’s a pathway to financial wellness and time freedom. By selecting the right programs and following my top tips, you can totally create a sustainable source of FUN passive income. 

Thoughts? Questions? Drop a comment and I’ll get right back to you. 🙂

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