In your marketing, have you clearly communicated to your ideal clients HOW you’re going to get them from point A to point B and help them achieve their desired transformation? That’s damn near all people want to hear about in your marketing content. That’s truly the only thing they’re interested in. So, talk about it all day every day. They really don’t care about anything else.
All your customer wants to know is:
CAN THIS BITCH HELP ME?
So, talk about the transformation that will occur when they invest in you.
Talk about that POINT B that they’re aching for!!
If you don’t know your ideal clients: point A, point B, desired transformation… or even who the hell your ideal clients are, you’re gonna have a helluva hard time marketing.
You’re also going to have a helluva hard time creating your product/service, because ultimately? That’s all a product/service is. It’s a journey from where they are now, to where they want to be. A transformation.
This transformation/journey is the cornerstone of your entire enterprise. It’s the beating heart of your business. The epicenter of your marketing strategy. The North Star that guides your every move as an entrepreneur. It’s also pretty much the ONLY thing your audience really cares about.
Being able to communicate this concept is essential to your business success. You need to be quartz crystal clear on this.
Want help? Have Q’s? DM me, drop a comment. I’d be thrilled af to dive deeper.