Melynda Smith

A BUSINESS + MARKETING BLOG FOR DOULAS, MIDWIVES + BIRTH PROS

You Rule Breaking Rebel Bitch

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Melynda

Former Birth Doula + HypnoBirthing Instructor turned Business Strategist, Marketing Mad Scientist + Sales Funnel Pro. CEO superpowers, activate!

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INTRODUCING
Sacred Systems

A course for New Earth Doulas who want a restorative, abundant, spacious life and business... that supports their nervous system and their family.

Look boo, every industry has “norms” for how people do things.

How things are designed, delivered, packaged, priced, marketed, positioned…

FUCK NORMS.

Most of the time, these norms aren’t even what gets your clients the best results, what your clients truly want, or what makes YOU happy as a business owner.

But we just keep chugging right along, doing the SAMO shit because, well…. “that’s just what you have to do/should do if you’re a ____” (doula/midwife/childbirth educator, IBCLC, etc.)

Think about it; in those free doula Facebook groups, newbies will ask:

“What should I price this at? What should my package include?”

And it’s all the same response: JUST DO WHAT EVERYONE ELSE IS DOING.

“Just charge what everyone else in your community is”

“Just look at your competitors”

“Just get a feel for what’s the norm in your community”

Babe, you’ve got full and complete and eternal permission from me to do something ass backward and upside down. When you do, it’ll likely result in untold amounts of financial, creative, and emotional freedom.

And way happier customers. Hell yeah.

Will people say: “BUT BUT BUT THAT’S NOT HOW YOU’RE SUPPOSED TO DO IT, YOU’RE BREAKING THE RULES”

Yes, but you’re not here to appease your colleagues and competitors. You’re here to serve your clients at the highest possible level and be a JOYFUL, FULFILLED BUSINESS OWNER. 9 times out of 10, that means going against the grain.

Is it time for you to grow some business balls? Drop a comment and let me know. 😉

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