“Facts tell, stories sell.” – Bryan Eisenberg
The BEST branding and marketing involves telling powerful stories about who you are, why you do what you do, and who you do it for.
If you want to be a GREAT marketer and create a powerful AF personal brand- become a teller of stories.
And the best kind of stories you can tell… are your own! It’s important for every doula and business owner to know their core brand stories and to continue to collect and write personal stories to share with customers and clients.
So, what’s your core business or brand story?
How did you get started as a doula, midwife, or birthkeeper?
WHY do you do what you do?
Today I want to challenge you to brainstorm three simple but powerful stories, aha moments, mistakes, or turning points in your business or life that may serve as connection points to help you connect more deeply with your ideal customers.
Brainstorm a list of stories that are personal and meaningful, and that help illustrate why you do what you do.
As the years go on, you’ll continue to curate a collection of unique brand stories that bond you to your target audience and set you apart from others in your industry.
Like my man Simon Sinek said: “People don’t buy what you do, they buy why you do it”.
So, WHY do you do what you do? That’s a good story to tell. Slap it on your website, shout it from the rooftops!
I’d love to hear your origin story; drop a comment below and let me know how you got started doing what you do, and why you do it.