Melynda Smith

A BUSINESS + MARKETING BLOG FOR DOULAS, MIDWIVES + BIRTH PROS

There are ONLY 3 Ways to Increase Revenue in Your Business. Here They Are…

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Melynda

Former Birth Doula + HypnoBirthing Instructor turned Business Strategist, Marketing Mad Scientist + Sales Funnel Pro. CEO superpowers, activate!

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INTRODUCING
Sacred Systems

A course for New Earth Doulas who want a restorative, abundant, spacious life and business... that supports their nervous system and their family.

There are only three ways to increase revenue in your business. 

1. Generate new customers (this is called: acquisition)

2. Increase transaction size (aka “average order volume”)

3. Improve customer purchase frequency (this is called: retention

Item #1, “generating new customers” is what most businesses focus on.

It’s the hardest and most expensive way to increase revenue. It takes the most time and energy getting new customers! Think about it: you’ve got to meet them, nurture them, and build that whole KLT (know-like-trust) factor. It takes timeeeee for them to go from cold to hot (hot = ready to buy). 

Then we’ve got “increasing transaction size”, item #2 in the list.

This ONE thing saved McDonald’s from bankruptcy in the 1980s. After customers placed their orders, they taught their cashiers to ask, “Would you like fries with that?” That tiny order bump had massive results. I mean hey…. who doesn’t want fries?!

HOMEWORK: Think about you can increase transaction size in your doula business.

The most important revenue growth strategy of all… is also the cheapest to implement and has the largest possible positive impact on your business. I also feel like it’s the easiest!! 

And that’s #3 on our list, “getting your customers to buy from you more frequently”. 

Existing customers already know, like, and trust you, they know where to find you and understand what you offer! Sales from existing customers can instantly multiply and scale your business faster than any other strategy. The million-dollar question is… how do you do it? Well, if you’re a doula, midwife, or other service-based birth pro, your best bet is to have an exceptional off-boarding or “goodbye” process.

In my experience, doulas and midwives are pretty good with onboarding (giving their clients a New Client Welcome Packet, having automated “welcome” emails, etc.) but totally miss the mark when the contract ends. This part can really fall flat. Like “Yo, you had the baby! Congrats! OK have a nice life, buh-bye!” and then you never talk to them ever again. They’re 100% off your radar. But you want to CLOSE your contracts with the same joy, enthusiasm, power and love as you started them. 

When you do this, clients will…

  • Re-hire you #retention
  • Tell all their friends #referral
  • Leave a glowing testimonial! #review
  • Have a positive, long-lasting impression of you.

As a Doula, you may have heard of the “The Three R’s” for comfort in birth, ala Penny Simkin (relaxation, rhythm, ritual).

Well… now you’ve also heard of The Three R’s of Business by Melynda Smith. 

Retention. Referrals. Reviews.

My professionally designed, gorgeous and totally customizable Total Client Experience Bundle was intentionally created to help you consistently nail all 3.

 Grab it here now to get a $150 discount. 

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