We’re about to throw everything you know about offering “unlimited” support to your clients… right out the damn window.
Here’s what “unlimited” support DOESN’T mean
- Unlimited doesn’t necessarily mean 24/7/365 support.
- Unlimited doesn’t necessarily mean “immediate” support.
- Unlimited doesn’t mean “without any kind of parameters whatsoever”.
Unlimited support can mean (just for example): “You can reach out to me as many times as you want to using these communication channels (insert comm channels here). I’ll respond to communications Monday through Friday, 9 AM until 5 PM and I’ll need two business days to get back to you. This does not apply to national holidays. If it’s a national holiday, please only contact me if you are in labor.”
Clarification: For doulas, midwives and birth pros, YES, they can contact you at 3am- or whenever- if they’re in labor (or even think they’re in labor). Yes, of course, but that’s a special exception.
The message here is that you shouldn’t feel obligated to respond to any and all communications at any time of day…. every single day of the week…. immediately upon being contacted. That’s just insane. And likely why you’re burnt out as an entrepreneur. Your brain is never OFF. It’s absolutely critical that you have scheduled non-working days on your calendar, boo bear! 😍
In addition, this even can be disempowering and coddling. We’re talking about grown-ass adults here. Do they really need 24/7/365 access to you? Can they really not wait until normal business hours to ask you what your favorite brand of prenatal vitamin is?
If you’re going to literally be available to someone 24/7/365 every single day, even holidays, at anytime day or night… for months on end… Whew chile, I would charge TOP TOP dollar for that.
Just to give you a frame of reference; once a year I offer a (six-month) $10k mastermind. I only answer DMs M-F, 9am-4pm EST and never on national holidays. No way in hell am I answering questions on a Saturday and 8pm!! And this is a $10k mastermind we’re talking about.
PRO-TIP: In your contract, be very explicit about what your unique type of “unlimited support” means and what it doesn’t mean. It’s up to you to create clear guidelines and expectations. Think about what suits you, your lifestyle, and your unique business model.
And remember, just because everyone else in your industry is doing something a particular way, doesn’t mean you have to. 😎
Do you love this permission slip? What does “unlimited support mean to you? Comment below and let me know!