Melynda Smith

A BUSINESS + MARKETING BLOG FOR DOULAS, MIDWIVES + BIRTH PROS

100x Your Business Results By Using the 80/20 Rule (AKA Pareto’s Principle)

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Melynda

Former Birth Doula + HypnoBirthing Instructor turned Business Strategist, Marketing Mad Scientist + Sales Funnel Pro. CEO superpowers, activate!

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A course for New Earth Doulas who want a restorative, abundant, spacious life and business... that supports their nervous system and their family.

You can accelerate your business growth but simplifying the shit out of everything and throwing most of what you’re doing right in the trash. But how do you know what to keep and what to throw out? Answer: Use the 80/20 Rule (also known as Pareto’s Principle)!

Here’s what the 80/20 Rule means, in a nutshell: 80% of your results (the vast majority!) are due to just… 20% of your actions.

Here are a few examples of what this looks like in business:

  • 80% of your clients come from just 20% of your marketing efforts.
  • 80% of blog traffic comes from just 20% of blogs.
  • 80% of entrepreneurial stress comes from just 20% of tasks.
  • 80% of your revenue comes from just 20% of your products.

etc etc.

In other words,  80% of your results (the vast majority!) are coming from just 20% of your actions.

Example: In 2022, I realized about 80% of my clients came from my blogs and webinars. Once I realized that, I took all the energy I was wasting on other marketing channels… and redirected it to more blogs and webinars.

This concept is important to understand because it can help you identify which things to prioritize so you can make the MOST impact with the LEAST EFFORT.

Once you figure out what that magical, important, needle-moving 20% is… and you can pretty much throw everything else in the trash. And then optimize that 20% to get even BETTER results.

Another way of looking at it is like this: 80% of the things you’re doing in your business on a daily basis have little to no impact on your bottom line. Like, most of the things you’re doing have NO impact on your business; it’s just mindless bullshit busy work that produces zero results.

Only 20% of what you’re doing is REALLY moving the needle and getting you results. IDENTIFY WHAT THAT 20% IS. FOCUS ALL YOUR ENERGY ON THAT AND DISREGARD THE REST.

Here’s how I applied the 80/20 Rule to my business in 2022

  • I had a butt load of social media graphic templates. I threw 80% of them in the digital trash because I tend to use the same gorgeous few over and over again. So, why have to wade through all that useless digital clutter?
  • I had a ton of website pages. Only 20% of those pages are actually important to my clients and bottom line. I deleted the erroneous pages. BOOM. Clutter. Gone.
  • I figured out that of all the topics I could possibly talk about, my clients only care about 20% of those topics. So, that really helped me narrow down what to create marketing content around.
  • I had a bazillion ideas for products and services for 2023. But then I got clear on what small percentage of those were GREAT ideas that totally turned me on and actually had income potential. Threw the other ones in the trash.
  • I figured out the 20% of people, things, and actions that generate 80% of my happiness. And dedicated myself to doing more of those things.
  • I got clear on the 20% of things that generate 80% of my stress. Dedicated myself to throwing those things in the trash.

And there were like 50 other things I applied the 80/20 rule to but I think you get the idea.

Here’s what happens when you apply the 80/20 Rule

  • Less options, therefore less decision fatigue and stress over “what to do”
  • Less options, therefore less cognitive overload and stress
  • Less clutter, therefore more SPACE (physical, digital, mental and otherwise)
  • More clarity
  • More ease
  • More money
  • More clients

Keywords here: simplicity, minimalism, FOCUS.

More is not always better.

Ultimately, the key to success is to do just a few things, exceptionally well. 

Leave a comment below and let me know what you think! I always love hearing from you.

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