Melynda Smith


The Heartbeat of Your Doula Business: Unveiling the Power of “Why”



Former Birth Doula + HypnoBirthing Instructor turned Business Strategist, Marketing Mad Scientist + Sales Funnel Pro. CEO superpowers, activate!

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Today, let’s delve into a topic that lies at the core of every successful business venture – understanding your “why”. As Simon Sinek brilliantly articulated in his groundbreaking book, “Start With Why”, (I’ve read it 3 times!)… the essence of your business isn’t just “what” you do or “how” you do it, it’s WHY you do it. Your “why” is your purpose, your driving force, and it’s the secret sauce that can elevate your brand and business from good… to fuckin’ extraordinary. Buckle up as we explore the profound importance of knowing WHY you started your business!

1. Your North Star

Your “why” is your North Star, guiding your business journey. It’s the reason you jump out of bed in the morning, the fuel that keeps your passion burning, even when things get tough. When challenges arise – and they undoubtedly will – your “why” acts as a beacon, a guiding light, reminding you of the greater purpose behind your efforts.

2. Creating Authentic Connections

People don’t just buy what you do; they buy why you do it. Understanding your “why” allows you to communicate your story authentically, connecting with your audience on a deeper level. Customers aren’t just purchasing products or services; they’re investing in a belief, a vision that resonates with their own values. People naturally want to invest companies that have a powerful “why”. Example: I didn’t buy a pair of Tom’s shoes because I love their shoes. I bought them because for every pair sold, they donate a pair to a child in need. I buy their product because I want to support their beautiful and humanitarian vision!

3. Inspiring Your Team

Your “why” isn’t just for you; it’s for your team too. When your employees understand the purpose behind their work, they feel a sense of belonging and pride. A shared “why” creates a cohesive, motivated team dedicated to a common goal, fostering a positive workplace culture.

4. Navigating Decision-Making

Knowing your “why” acts as a compass in decision-making. It helps you stay true to your values and vision, ensuring that every choice aligns with your greater purpose. It’s the difference between making decisions that drive your business forward and ones that may lead you astray.

5. Building a Lasting Legacy

Businesses rooted in a strong “why” tend to endure the test of time. Your “why” becomes your legacy, shaping the way people remember your brand. It’s the foundation upon which your business empire stands, leaving a mark that extends FAR beyond the products or services you offer.

6. Deciding Your Business Model, Pricing and Product Suite

You likely have some very personal reasons for wanting to start your business, such as wanting more time freedom, wanting more financial freedom, etc. If those are some of the reasons WHY you started your business, then you need to intentionally choose a business model, design products (and price them!) in a way that ensures you get what you want. I’ve seen so many ambitious entrepreneurs build products and launch businesses that make their ideal lifestyle impossible! Don’t lose sight of your big why; which was (I can almost guarantee it!) more freedom; not less. 

In conclusion, understanding your “why” isn’t just a business strategy; discovering your “Big Why” is a transformative and insightful exercise that can elevate your entire entrepreneurial journey. So, take a moment to reflect on your purpose. Why did you start your business? What change do you want to bring to the world? Leave a comment and let me know!

Embrace your “why”, let it fuel your endeavors, and watch your business soar to new heights.

Here’s to chasing dreams, making a difference, and starting with why! 🚀✨


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